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Nike Chicago

Name: Nike Chicago
Address: 669 N Michigan Ave, Chicago, IL, US

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Fabián

June 29, 2022

An homage to Air Jordan reflects Nike and Michael Jordan’s long-standing relationship. Nike is a brand that elicits a hyper-enthusiastic following, including people who wait in a 100-plus-long line early Saturday mornings to get their hands on a new sneaker before it sells out. That same enthusiasm motivated a Chicago couple to play hooky 20 years ago to attend Nike Chicago AKA Niketown’s grand-opening day and catch a glimpse of esteemed baseball and football player Bo Jackson. That same couple arrived on reopening day, and so did Bo. What’s so great about the new Nike Chicago? Following in the footsteps of seven other “brand experience” stores around the country, the more than 50,000-square-foot shop integrates lifestyle elements into the various sport sections. For instance, in the basketball area, which now occupies the entire first floor, you’ll find athletic Dunks and compression shorts for wearing on the court, but you’ll also see style pieces such as camo jackets and Air Force 1 high-tops for playing around. Getting a feel for the multifaceted Nike universe here also encompasses testing out the digital devices (like the FuelBand), playing with the Nike ID customizable shoe program—previously only available online—and taking in the locally rooted design details. Nike Chicago also offers other interactive experiences: Stop by the store any Thursday night to join the Nike+ Run Club, or Tuesday nights for the Nike Training Club for year-round workouts with trainers at an area park.